Teach For Uganda
Teach For Uganda is an NGO aimed at ending education inequity in Uganda through placement of high value graduates in rural school for a 2 year Fellowship.
TFU needed a campaign to call for applications for their 2019 cohort using digital platforms which they had previously never attempted. We developed short documentary video series to hear from the Fellows of previous cohorts to give an accurate reflection of what the fellowship was about as well as social proof, we run a 3 month social media campaign detailing the impact,benefits and challenges that becoming a fellow would entails, we also run online ads to ensure accurate placement of the content to the right audience.
We were able to register more than 200 successful applications, beating our target of 50 set by the client & helped put a teacher in a classroom. If you want to donate to this cause please visit https://teachforuganda.org/join-the-movement/