Date
7 February, 2025
Client
Club Pilsener
Category
Commercial
Location
Kampala, Uganda
- about the project
Challenge
For Club Pilsner’s “Refreshingly You” campaign, developed by TBWA Uganda, the goal was to bring a bold, imaginative concept to life through film. The idea called for a journey that felt unexpected, playful, and visually striking—capturing the spirit of freedom and self-expression tied to the brand.
The challenge was in the scale and transformation required. Turning an abandoned plane into a vibrant party scene in the middle of a forest demanded careful planning, creative problem-solving, and precise execution to make the story feel believable and exciting.
Initial Consultation
We worked closely with the agency to fully understand the concept, tone, and visual ambition of the campaign. This alignment ensured that every production decision supported the original creative vision.
Concept Development (Treatment)
Building on the agency’s idea, we developed detailed treatment notes to guide how the story would translate on screen. This included the visual style, transitions, and how key moments—like the reveal of the plane—would feel impactful.
Pre-Production Planning
Given the complexity of the shoot, extensive planning went into locations, set design, and logistics. From sourcing the plane to designing the transformation into a party environment, every detail was mapped out in advance
- what we do
Solution
Working from the agency’s concept, we executed a high-energy television commercial that blends storytelling with visual spectacle. The narrative follows a pair of young characters who stumble into an unexpected world, shifting from isolation to celebration.
A key part of the execution was transforming an abandoned plane into a dynamic party setting using lighting, color, and set design. Through careful direction, cinematography, and editing, we created a seamless transition from discovery to full atmosphere.
The result is a visually engaging piece that captures spontaneity, creativity, and the refreshing spirit of the brand.
- the result
Video Output
Video Finalization
The final commercial delivers a bold, cohesive story that moves smoothly from quiet moments to high-energy scenes. Each frame builds toward a strong visual payoff.
Quality Assurance
We maintained strict production and post-production standards to ensure consistency across visuals, sound, and overall delivery. Every element was refined to meet broadcast expectations.
Color Grading
A vibrant, dynamic grade was applied to enhance contrast between the forest setting and the transformed party scene. This helped elevate the mood and bring energy to the final visuals.
Final Cut Approval
The project concluded with collaborative reviews and approvals with both the agency and client. The end result is a standout TV commercial that reflects the creativity of the campaign and the scale of its execution.
