Date
April, 2026
Client
Nile Breweries Limited
Category
Television Commercial
Location
Kampala, UG
- about the project
Challenge
For Castle Lite’s #TryItAhhh TV commercial, developed in collaboration with OLC Integrated Agency and produced by Lucky Hustle, the production called for a precise and controlled execution on the ground in Uganda.
One of the key challenges was creating the right visual feel for the product, with lighting playing an important role in making the beer look cold, refreshing, and natural on screen. Achieving the desired look required patience, close attention to detail, and several rounds of lighting adjustments on set.
As the Ugandan production partner, our role was to support Lucky Hustle and the wider creative team with the local production management needed to bring the shoot together smoothly and efficiently.
Local Production Management
We coordinated the Ugandan production requirements, helping align the local crew, logistics, locations, scheduling, and on-ground arrangements with the needs of the production.
Pre-Production Coordination
Working alongside Lucky Hustle and the agency team, we supported the planning and coordination of the shoot to ensure the production could move efficiently from preparation through to filming.
On-Set Production Support
During the shoot, we managed the local production requirements and worked closely with the crew to keep the day running smoothly, allowing the creative and technical teams to focus on achieving the intended look and performance.
- what we do
Solution
Working under Lucky Hustle, the official production house for the commercial, Moving Ads provided local production management and on-ground support in Uganda.
Our focus was on making sure the production environment was well coordinated and that the various moving parts of the shoot came together as planned.
The shoot involved detailed lighting adjustments to achieve the right look for the Castle Lite product. Working alongside the wider production team, we helped facilitate the conditions needed for the camera and lighting departments to refine the final image.
From crew coordination and logistics to on-set support, our role was to provide the local production infrastructure that allowed the creative team to concentrate on bringing the commercial to life.
- the result
Video finalization
The result was a polished Castle Lite TV commercial that delivers the campaign’s refreshing, energetic feel with a strong visual focus on the product.
Moving Ads was proud to support Lucky Hustle, OLC Integrated Agency, and Nile Breweries Limited as the Ugandan production management partner, helping bring the international production together successfully on the ground.
Our contribution ensured that the local production was coordinated efficiently, from preparation through to the final day of shooting, while maintaining the standards expected across the wider production.
Production Output
Local Production Management
We handled the Ugandan production requirements, coordinating local logistics, crew, scheduling, and on-ground arrangements.
Pre-Production Support
We worked with the production and agency teams to align local requirements with the overall production plan and ensure the shoot was properly prepared.
On-Set Coordination
Our team provided production support throughout the shoot, helping coordinate the moving parts of the day and keeping the production running efficiently.
Production Partnership
Working as the Ugandan production management partner for Lucky Hustle, we helped facilitate a smooth local execution while ensuring the wider creative and production teams could focus on the commercial itself.
